Job summary

We are seeking a data-driven and customer-focused CRM Specialist with proven expertise in Braze to join a dynamic marketing team within the aviation sector.

Key skills required for this role

CRM Specialist, Braze, Airline

Important

CRM Specialist, Braze, Airline

Job description

Our client, a leading company in the aerospace airline and operations sector, is currently seeking a data-driven and customer-focused CRM Specialist on a contract basis.

You will join a dynamic marketing team, leveraging your expertise in CRM and Braze to craft and deliver personalized, timely, and relevant multi-channel communications to millions of customers.

Your role will be critical in driving engagement, loyalty, and revenue within the aviation sector.

A fantastic opportunity to shape digital customer communications for one of Europe's most recognized brands.

Key Responsibilities:

• Design, build, and execute targeted CRM campaigns using Braze across email, push notifications, in-app messaging, and SMS.

• Collaborate with cross-functional teams including Digital, Commercial, and Data Analytics to shape customer journeys that enhance the end-to-end travel experience.

• Develop and maintain dynamic segmentation strategies that ensure relevant, personalized communication.

• Optimize campaign performance through rigorous A/B testing, data analysis, and reporting on key KPIs such as open rates, click-through rates, conversions, and customer lifetime value.

• Maintain high data quality and compliance with GDPR and other data protection regulations.

• Identify opportunities for automation, personalization, and behavioral targeting to improve customer lifecycle marketing.

About You:

• Experience working with Braze as a primary CRM platform.

• Strong understanding of CRM best practices across email, mobile, and digital channels.

• Comfortable handling customer data and segmentation, with a good grasp of database marketing.

• Proficient in campaign performance analysis, using insights to drive continual improvement.

• Experience working in fast-paced, high-volume B2C environments (ideally travel, leisure, or eCommerce sectors).

• Excellent collaboration skills and ability to manage multiple stakeholders.

Desirable:

• Basic knowledge of HTML/CSS for email template editing.

• Familiarity with customer journey mapping and lifecycle marketing strategy.

• Exposure to tools such as Google Analytics, Looker, or other BI platforms.