Senior Marketing Manager

• Work closely with both the Specialised Banking team and the Retail team to rollout an effective launch and ongoing marketing strategy for retail banking.

• Manage the strategic marketing direction and effectively work across teams to develop launch, acquisition and lifecycle management programmes to drive transactional banking in key target areas and roll out a range of tactical initiatives including creative development, copywriting, ongoing customer communication and education, promotions and advertising whilst ensuring consistent brand messages across multiple channels

• From an acquisition perspective, develop and implement strategies to drive existing client uptake as well as new client acquisition.

• Develop and implement a lifecycle management programme which looks at all activities including early engagement, activation, spend, loyalty, retention etc. Across channels

• Work closely with the divisional and group marketing teams and other key business areas to ensure all activity is co-ordinated. Work with specialists within these teams to leverage their expertise in online/digital and event marketing.

• Manage relationships with numerous external vendors including advertising agencies, public relations personnel, production and mailing houses to ensure consistently high standards and maximum cost efficiencies.

To apply for this position, candidates must be eligible to live and work in the UK